Explainer videos can significantly enhance your marketing video strategy. A leading company in animated explainer videos, 96% of individuals have watched one to learn about a product or service. When faced with something new, 66% of viewers prefer a brief video over reading text.
This blog will explore the effectiveness of explainer videos and how they can elevate your brand’s message.
Different Types of Explainer Videos
Explainer videos come in various formats, including interviews, behind-the-scenes footage, product reviews, and live discussions. Each type serves a distinct purpose. However, if your goal is to introduce your company, clarify a process, provide a tutorial, or promote your corporate culture, an explainer animation video is the way to go.
Here are some examples:
Introductions & Overviews
For those unfamiliar with your brand, an explainer video can serve as an excellent introduction. It allows you to present your concept in an engaging and straightforward manner. For instance, Lemons created a colorful video to introduce BRD, a Bitcoin wallet, to potential users.
Explaining Processes
When it comes to clarifying complex processes, explainer animation videos shine. Research shows that viewers retain 95% of a video’s message, compared to just 10% of written text. For example, Freshvale produced a video that explains the workings of an autonomous intrusion-prevention system.
Tutorials
Tutorials are often the first type of explainer video that comes to mind. Why sift through a lengthy manual when you can watch a concise video that delivers the information you need? Check out this straightforward tutorial on setting up PlayStation VR.
Showcasing Company Culture
An explainer video can effectively communicate your company’s mission and core values. It’s an opportunity to share why your business exists. For instance, DreamBox tells its story through a compelling video that reflects its purpose.
Why Explainer Videos Are So Effective
In summary, explainer videos are an exceptional medium for conveying information. Here are three key reasons why they work:
- Visual Content is Easier to Understand Our brains are wired to process visual information more efficiently than text. Research indicates that individuals are 27.4 times more inclined to click on a video advertisement compared to a static image. Additionally, we can interpret visual cues in just a fraction of a second.
- Creating a Personal Connection Not all videos evoke emotions, but a well-crafted explainer video can resonate on a deeper level. Including faces in your videos can enhance emotional engagement and foster a connection with your audience.
- Quick Information Delivery In today’s fast-paced world, people appreciate getting information quickly. Explainer videos can save viewers time, often condensing complex ideas into a 1 to 2-minute format. Animation Explainers suggests that videos longer than this may see a 20% drop in viewer retention.
The Advantages of Using Explainer Videos
- Resource Efficiency Explainer videos can save your team time and resources. According to 43% of marketers, video content has reduced the number of support inquiries they receive, as consumers can often find answers independently.
- Boosting Revenue Research indicates that 84% of consumers have been persuaded to purchase a product or service after watching a video. Video content can also positively impact other key performance indicators (KPIs). For instance, after launching a YouTube ad campaign featuring an explainer video, JotForm attracted over 5,000 visitors to their landing page in just one day, achieving a click-through rate of 2.2% at $1.07 per click. 80% of video marketers report that video content has directly contributed to increased sales.
- Versatility Across Industries Explainer videos apply to virtually any Business Videos, whether you’re developing mobile applications or selling handmade jewelry. They can effectively engage both new and returning customers, making them a valuable asset for any marketing strategy.
Getting Started with Explainer Videos
Despite the clear benefits, some marketers hesitate to incorporate videos into their strategies, citing costs and uncertainty about where to begin. However, creating an engaging explainer video doesn’t have to break the bank. Companies like Design Cosmics specialize in video ads, offering fixed pricing and quick turnaround times, along with creative ideas when inspiration runs low.
Conclusion
Whether you decide to create an explainer video on your own or partner with a professional team, it’s evident that these videos can serve as powerful tools for user acquisition and engagement. Don’t miss the chance to harness this effective medium in your Marketing Video strategy!
At Design Cosmics, we offer specialized explainer video services. Our dedicated team is committed to producing high-quality Animated Videos that effectively showcase your brand. We are here to assist you every step of the way in bringing your vision to life.
